WhatsApp Business Policy

Last updated: August 6, 2026

This WhatsApp Business Policy outlines the guidelines and requirements for using SEWS' WhatsApp Business API services. By using our service, you agree to comply with all applicable WhatsApp policies as well as our specific implementation guidelines.

WhatsApp Business API Usage

When using SEWS to connect to the WhatsApp Business API, you must adhere to the following principles:

• Respect user privacy and data protection laws

• Obtain proper consent before sending messages to users

• Maintain the quality and relevance of your communications

• Follow WhatsApp's guidelines for business messaging

• Comply with all applicable laws and regulations

Messaging Guidelines

Message Types

There are two types of WhatsApp messages that can be sent through the Business API:

• Session Messages: Messages sent within a 24-hour period after a user-initiated conversation.

• Template Messages: Pre-approved message formats used outside the 24-hour messaging window.

Session Messaging Rules

Within a 24-hour session window, businesses may send free-form messages without template restrictions. These messages:

• Must be in response to a user-initiated message

• Can include promotional content during this window

• Should be relevant to the user's initial inquiry

• Must comply with WhatsApp's content policies

Template Messaging Rules

For sending messages outside the 24-hour window, pre-approved templates must be used. These templates:

• Must be submitted for approval before use

• Should focus on service-related information, not promotional content

• Can include variables for personalization

• Must clearly identify your business

• Cannot be misleading or deceptive

Prohibited Content

The following content is prohibited when using WhatsApp Business API through SEWS:

• Content that promotes illegal activities

• Adult content or pornography

• Content related to gambling, alcohol, or tobacco where restricted

• Weapons, ammunition, or explosives

• Unauthorized pharmaceutical products

• Content that infringes on intellectual property rights

• Discriminatory or hateful content

• Misleading health claims

• Financial scams or fraudulent offers

• Multi-level marketing schemes

Opt-in Requirements

Before messaging users on WhatsApp through SEWS, you must:

• Obtain clear and explicit consent from users to receive WhatsApp messages

• Inform users about the types of messages they will receive

• Provide a clear way for users to opt out

• Maintain records of user consent

• Respect user preferences and opt-out requests immediately

Quality Rating & Business Verification

WhatsApp assigns quality ratings to businesses based on:

• User block rates

• Message delivery success rates

• Complaint frequency

• Template rejection rates

• Compliance with WhatsApp policies

Low quality ratings may result in restrictions on your WhatsApp Business account, including messaging limits or account suspension.

Business Verification

To use the WhatsApp Business API through SEWS, your business must complete WhatsApp's verification process, which includes:

• Confirming your business identity

• Verifying your business name and address

• Confirming your business category

• Reviewing your intended use cases

Policy Changes

WhatsApp may update its Business Policy from time to time. SEWS will make reasonable efforts to inform you of any significant changes, but it is your responsibility to stay informed about current WhatsApp policies.

Compliance Responsibility

While SEWS provides tools to help you comply with WhatsApp's policies, ultimate responsibility for compliance rests with you. Non-compliance may result in restrictions on your account, including temporary or permanent suspension of WhatsApp messaging capabilities.

Contact Us

If you have any questions about this WhatsApp Business Policy, you can contact us:

• By email: tech.sewsai@gmail.com

• By visiting our contact page

Also Check

• Privacy Policy

• Terms of Services